A message for the 7 stone weakling

I was searching for vintage advertising images to use on a poster today when I came across this gem at Google Books (part of their Popular Mechanics archive).... though to be honest I was spoilt for choice, Mr Liederman seems to have invested in multiple full page spreads in every issue during the 20's at least.....it was a close call between this one or one of him sporting a leopard skin off'the-shoulder leotard and strange sandals. Click on the image to read his fantastic over-the-top sales pitch.